Episode 50: Williams F1 and Neutreeno
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This episode – our half century – features two very different conversations, but both land on the same core question: how do companies actually make Scope 3 decisions in the real world when cost, speed, suppliers, engineering, data quality, and commercial pressure all collide?
First up, Ollie speaks with Amanda Martins, Head of Sustainability at Williams F1 Racing. Amanda brings a procurement and supply chain mindset into sustainability – and it completely changes the conversation. Instead of focusing purely on frameworks and reporting, she talks about supplier maturity, operational decision-making, multidisciplinary teams, and why sustainability teams need to add value rather than create noise.
The discussion explores:
What Scope 3 looks like inside a Formula 1 team
Why procurement professionals are often best placed to drive decarbonisation
The challenge of forecasting emissions in a hyper-fast-moving environment
Supplier engagement in highly competitive and IP-sensitive industries
Building teams capable of turning sustainability ambition into execution
Why ‘getting sh*t done’ matters more than sustainability theatre
Then, Tom sits down with Spencer Brennan, founder and CEO of Neutreeno, a Cambridge spinout using engineering intelligence to help companies reduce emissions and costs simultaneously. Spencer explains why industrial decarbonisation is being held back by a focus on reporting over action, and introduces the idea of “action-grade data”: information that is credible, scalable, and good enough to make real operational decisions quickly.
That conversation covers:
Why Scope 3 has become stuck as a reporting exercise
The tension between speed and accuracy in emissions data
The risks and limitations of AI-generated emissions modelling
How manufacturers can reduce emissions through material and energy efficiency
Why supplier engagement still remains one of the biggest blockers
The commercial case for decarbonisation through performance, resilience, and cost reduction
Elsewhere in the episode:
Roee Goldberg from Atmospheric AI joins the show to discuss the Strait of Hormuz crisis and what it reveals about supply chain transparency, petrochemical pricing, resilience, and procurement intelligence. He has produced a fascinating paper on the subject, which is available here
Ollie, Tom, and Dexter unpack the proposed GHG Protocol changes – and what a 95% Scope 3 reporting requirement could mean in practice
The team also discuss the launch of the latest Scope 3 Tools Intelligence report, including the explosion of platforms, AI-driven risk tools, and the growing challenge of navigating the market
If you work in procurement, sustainability, supply chain, carbon accounting, supplier engagement, or industrial decarbonisation – this episode is jam-packed with practical insight, honest discussion, and plenty of opinions.
